will show you how to learn to think more creatively and
to solve problems more effectively. You will discover
the knowledge needed to meet the challenges of
entrepreneurship and innovation through models and
techniques, individual and team exercises, tips, action
plans, how-to lists, references and web sites. This book
is a practical tool for future entrepreneurs and
inventors, business managers, or anyone seeking to
become a more successful thinker, problem solver and
innovator. Teaching resources (sample syllabi, student
handbook and PowerPoint slides) are available from the
authors upon request.
Edward Lumsdaine is Professor of Mechanical Engineering
at Michigan Technological University and Management
Consultant at Ford Motor Company.
Martin Binks is Director of the Institute for Enterprise
and Innovation and Professor of Entrepreneurial
Development at the University of Nottingham.